where to find art lessons in New York while you get drunk; Gagosian’s secrets to art selling success

imageChannel Monet while drinking a glass of merlot.

At art studios across the city, you can hold a paint brush in one hand and a beer or glass of wine in the other while picking up a few painting techniques. No painting experience is required, either, making them beginner-friendly.

Here’s where to find boozy art classes in NYC:

Painting Lounge

Students can replicate a famous painting from start to finish with the help of a teacher. Upcoming classes cover such paintings as Vincent van Gogh’s “Big Sunflower” and Pablo Picasso’s “The Dream.” Painting Lounge has three studios in the city, but only its midtown and Chelsea locations are BYOB. $50-$65/class; 39 W. 14th St. Suite 401, 40 W. 38th St. 2nd Fl., 212-518-1803

The Paint Place

Make personal pieces in themed classes such as Paint Your Pet, learn how to recreate masterpieces like van Gogh’s “Irises” or take home your own painting of iconic images like the Brooklyn Bridge during the studio’s popular two-hour BYOB adult classes. $45-$60/class; 243 W. 72nd St., 212-799-0112

The Art Studio NY

At the BYOB Wine and Painting Party class, offered Thursday evenings, learn painting skills such as color mixing and color blending, brushwork, composition and texture while recreating a painting. All materials are included except the canvas, which can be brought to class or purchased at the studio. $49/class; 145 W. 96th St. Suite 1B, 212-932-8484

Paint & Sip Studio New York

“Uncork your creativity” at the studio’s informal BYOB art classes, in which instructors guide students through the completion of a featured painting with names like “Starry Manhattan.” Private events and bachelorette parties are common, too. $50/two-hour class, $60/three-hour class; 246 W. 80th St., Studio 16, 4th fl., 917-509-6613

Painting with a Twist Brooklyn

This franchise catering to BYOB art classes makes its NYC debut this month when it opens a Brooklyn studio. Wine and beer will also be sold, if you come unprepared. $45-$55/class; 288 Smith St., Cobble Hill, 347-987-3178

Muse Paintbar

If BYOB isn’t for you, there’s a new option that pairs drinking with painting opening this month. Muse Paintbar, which has locations throughout the Northeast, will serve beer and wine ($6-$12), as well as tapas ($4-$12), during lessons in which you recreate a featured painting. $35-$45/class; 329 Greenwich St., 646-760-6100

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Larry Gagosian has built a veritable art sales empire. From humble beginnings as a poster salesman in 1970s Los Angeles, Gagosian has climbed his way to the top. He currently operates 15 spaces in New York, London, Los Angeles, Rome, Athens, Hong Kong, Paris, and Geneva, where he represents some of the biggest names in contemporary art.

How does Gagosian do it? Magnus Resch, in his buzzy new book, Management of Art Galleries, has revealed some of the secrets to Gagosian’s success. The book features case studies of various ultra-successful art dealers, and among them is Gagosian. While Resch was unable to speak directly to anyone from the gallery directly, he’s culled information from unofficial interviews with gallery employees as well as profiles in Vogue and the Wall Street Journal.

Resch likens the structure of Gagosian to that of major corporations like Procter & Gamble, but it sounds like the gallery is also surprisingly progressive. Here, we’ve boiled down the Gagosian case study to its essence, for helpful guidance for anyone looking to follow suit (though you may also want to read Jeffrey Deitch’s advice, in the same book, about the perils of following suit).

1. Reserve personal time for your most important clients
Larry is reportedly fastidious about getting face-to-face time with his biggest clients—these include hedge fund manager Steve Cohen, Christie’s owner Francois Pinault, financier Leon Black, publishing magnate S.I. Newhouse, and philanthropist Eli Broad—but only them. Plebeians, just try to get a word with the man.

2. Hire women
While hiring a staff of articulate, well-heeled women isn’t exactly a revolutionary business practice in the gallery world, women make up a staggering 75 percent of Gagosian’s employees. Gagosian is so well-known for his coterie of female staffers that Vogue ran a 2011 spread profiling several “Gagosiennes.” Aside from that though, as per Resch, there is “no discernible common thread in their backgrounds.”

Larry Gagosian has built a veritable art sales empire. From humble beginnings as a poster salesman in 1970s Los Angeles, Gagosian has climbed his way to the top. He currently operates 15 spaces in New York, London, Los Angeles, Rome, Athens, Hong Kong, Paris, and Geneva, where he represents some of the biggest names in contemporary art.

How does Gagosian do it? Magnus Resch, in his buzzy new book, Management of Art Galleries, has revealed some of the secrets to Gagosian’s success. The book features case studies of various ultra-successful art dealers, and among them is Gagosian. While Resch was unable to speak directly to anyone from the gallery directly, he’s culled information from unofficial interviews with gallery employees as well as profiles in Vogue and the Wall Street Journal.

Resch likens the structure of Gagosian to that of major corporations like Procter & Gamble, but it sounds like the gallery is also surprisingly progressive. Here, we’ve boiled down the Gagosian case study to its essence, for helpful guidance for anyone looking to follow suit (though you may also want to read Jeffrey Deitch’s advice, in the same book, about the perils of following suit).

1. Reserve personal time for your most important clients
Larry is reportedly fastidious about getting face-to-face time with his biggest clients—these include hedge fund manager Steve Cohen, Christie’s owner Francois Pinault, financier Leon Black, publishing magnate S.I. Newhouse, and philanthropist Eli Broad—but only them. Plebeians, just try to get a word with the man.

2. Hire women
While hiring a staff of articulate, well-heeled women isn’t exactly a revolutionary business practice in the gallery world, women make up a staggering 75 percent of Gagosian’s employees. Gagosian is so well-known for his coterie of female staffers that Vogue ran a 2011 spread profiling several “Gagosiennes.” Aside from that though, as per Resch, there is “no discernible common thread in their backgrounds.”

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Larry Gagosian has built a veritable art sales empire. From humble beginnings as a poster salesman in 1970s Los Angeles, Gagosian has climbed his way to the top. He currently operates 15 spaces in New York, London, Los Angeles, Rome, Athens, Hong Kong, Paris, and Geneva, where he represents some of the biggest names in contemporary art.

How does Gagosian do it? Magnus Resch, in his buzzy new book, Management of Art Galleries, has revealed some of the secrets to Gagosian’s success. The book features case studies of various ultra-successful art dealers, and among them is Gagosian. While Resch was unable to speak directly to anyone from the gallery directly, he’s culled information from unofficial interviews with gallery employees as well as profiles in Vogue and the Wall Street Journal.

Resch likens the structure of Gagosian to that of major corporations like Procter & Gamble, but it sounds like the gallery is also surprisingly progressive. Here, we’ve boiled down the Gagosian case study to its essence, for helpful guidance for anyone looking to follow suit (though you may also want to read Jeffrey Deitch’s advice, in the same book, about the perils of following suit).

3. Go with your gut when hiring
While Gagosian has poached his fair share of talent from auction powerhouses like Christie’s and Sotheby’s, he’s also hired people with little prior art world experience—and at least one who doesn’t have a college degree. He is typically intimately involved in the hiring process, and hires based on gut instincts. “He’s hired people without knowing what they’re going to do, just to keep them from slipping away,” artist Cecily Brown revealed to Vogue.

4. Trust your employees
With spaces all over the world, Gagosian relies on a team of trusted directors to manage day-to-day operations and liaise with big-name artists and collectors. Each employee is reportedly assigned to manage an artist, while collectors are assigned to whomever the dealt with upon first contact.

5. Don’t waste time on small talk
While directors and other key employees are often on calls with Gagosian multiple times a day, he doesn’t waste time with small talk or other niceties like “hello” and “goodbye.” He’s also not interested in hearing about what tasks employees are currently engrossed in, often uttering the phrase: “I don’t want to know what you’re working on. I want to know when it’s done.”

Larry Gagosian

6. Sales, sales, sales
The best way to get ahead at Gagosian? Sell some art. A lot of it. “You are only as good as your next deal,” one employee told Vogue.

7. Reward hard work
Gagosian’s salaries are among the best in the industry, according to Resch, and employees earn a 10 percent portion of the gallery’s commission when they close a deal. Bonuses are awarded to those who lure prime artists to the gallery, and those employees even get 10 percent of that artist’s sales for the next year.

8. Have a sense of humor
Larry isn’t the first person that springs to mind when we think of a jokester, but it turns out, he has a pretty good sense of humor. In an email to his staff, he once wrote: “Today is my birthday. Please sell something.”

Related stories:

Gagosian Opens Third London Gallery In Pursuit of World Art Market Domination

Larry Gagosian Has $925 Million Worldwide Revenue And Plans New Los Angeles Gallery

Larry Gagosian Welcomes Bono and Other Celebrities to Wild Hamptons Estate Parties

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