The Cultivist makes your journey through art effortless and enriching. With a single card, you glide through museums, galleries and art fairs worldwide: no tickets, no bookings, no complications.
And that’s just the beginning. Through personal service and tailored experiences, we help you deepen your appreciation of the art that matters most to you. Through your membership you are also offering philanthropic support to the many art institutions we partner with.
Welcome to a new world of art.
FRONT-OF-LINE MUSEUM ENTRY & PRIVATE TOURS
ART FAIR ACCESS
NEWS & INSIGHT
THE DIGITAL CULTIVIST
With the nonstop circuit of art events keeping collectors constantly on the move, even the most seasoned among them can start to feel worse for the wear. Not only are there actual travel logistics to deal with, but to access the best, influential and new can be like ferreting out diamonds in the rough—exhaustive work that requires currying favors and mounds of research.
That’s what Marlies Verhoeven and Daisy Peat discovered during their years running Sotheby’s VIP program in New York and London, respectively. About six years ago, the two founded the program as a way for the auction house to build relationships with its top collectors. “The art market is a little like the property market,” says Verhoeven. “You don’t sell a painting every day, just as you wouldn’t sell a house every day. During those in-between times, we were interacting and trying to build a relationship—beyond selling.”
HOW IT WORKS
Select a plan and gallery.
Add and position artwork.
Add pricing and provenance.
Set opening date and publish.
Share via social networks and email.
Update and replace sold artworks.